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Research of windows consumers
 
 

Results of research cardinally changed as compared with data of last year. According to it an arrangement of place among 5 leaders of brand popularity is changed.

In competition for loyalty consumers windows and PVC-profile producers spend millions dollars at the advertisement. They try to influent at windows consumer perception.

As a consequence the number of respondents, which don’t know any name of window or PVC-profile Company sharply decreased. It’s a result of the high advertisement activity of window market players.

The information about the most popular advertising sources among the window consumers allows companies to launch advertisement campaign more efficiently. According to monthly researches of O.K.N.A. Marketing until now only 50% of window companies in Moscow define a source of advertising ring at. Besides companies own statistics only in sources, where advertising were placed, and could not have information about efficiency of the other sources.

The data received in research of opinions of windows consumers, allows to companies estimate their position in the market in comparison with other players. Also they could understand how their position was changed for the year, how advertising campaign was efficient, were they should place an advertising.


 
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